The 1929 TCU team had accomplished two huge goals during their season:
Francis Schmidt and TCU's first SWC title. The title was won in the last game of the year on November 30, 1929 against SMU. Coming into the game TCU led SMU in the conference standings. TCU had 4 wins, while SMU's conference record was 3–0–1. Since this was the last conference game of the year for both teams, TCU could win its first SWC title with a win or a tie. The first half of the game was scoreless, but in the third quarter Weldon “Speedy” Mason tacked on 40 yards to a 16-yard pass from SMU quarterback Bob Gilbert. After the extra point, the Mustangs led 7–0. TCU would not score until its second time on the SMU 1-yard line in the fourth quarter. That is when TCU quarterback Howard Grubbs ran behind All-SWC fullback Harlos Green and Mike Brumbelow for the game-tying score. The Frogs left plenty of time on the clock for SMU to answer their score, but Grubbs, now playing defense, intercepted Gilbert's pass. TCU then ran the clock out to force the tie and to win its first SWC title.